A Single Source of Truth for Smarter Dealership Decisions
OrangeOS is a unified AI-powered platform providing marketing solutions that work together to amplify your dealership’s reach. Whether used together or à la carte, each component addresses a critical part of modern dealership marketing—all with the end goal of helping you maximize dealership sales and service.
Our Platform is Most Powerful When Firing on All Cylinders
Our OrangeOS platform was designed by retail automotive ad experts with unique dealer challenges in mind. Each solution delivers immediate value by addressing a key marketing challenge and giving you the actionable intelligence needed to overcome those challenges.
When leveraged completely, OrangeOS acts like an operating system—connecting inventory, customers, campaigns, and insights into a single, action-oriented platform. The result is faster execution, clearer performance, and marketing that works for your dealership.
MediaHub
Reach shoppers where they are—right when they’re ready to buy. MediaHub uses AI-powered, addressable tactics across Display, Video, Connected TV, and direct mail to curate conversations with in-market shoppers across devices and households. Always-on activation and geo-targeted, household-level precision allow MediaHub to prioritize ready-to-buy customers from the first of the month, maximizing dealership growth potential.
Incentives
Our Incentives platform ensures dealerships launch compliant, on-brand monthly specials in just four business hours.* With instantly updateable offers and a high-engagement homepage specials carousel, dealers are first to market while driving stronger clicks from shoppers actively looking for deals.
InvenStory
InvenStory delivers real-time competitive intelligence that helps dealerships spot opportunities, adjust strategy, and stay ahead of competitors. With customizable radius targeting and make-and-model filtering, InvenStory surfaces inventory levels, days on lot, and pricing insights across nearby dealers in seconds.
Need to go more in-depth? VIN-level, side-by-side comparisons reveal gaps, pricing trends, and stocking strategies so you can fine-tune marketing decisions with confidence.
Journeys
Automatically turn every customer interaction into a meaningful connection with Journeys. Always-on AI identifies ready-to-buy customers and delivers personalized, print-on-demand mailers and tailored emails at the right time in their ownership journey.
By targeting true in-market shoppers rather than broad segments, dealers can go to market on day one, prioritize their most relevant customers, and engage them with messages that matter. With Journeys, email open rates often climb to 45% and click-throughs reach 13–14%, besting industry averages and driving customer loyalty.
VINSync
VINSync keeps your inventory data fully up to date across all platforms, syncing details like make, model, price, VIN, mileage, and images in real time. With accurate inventory powering dynamic ads, shoppers see listings that match their search intent and behavior, driving stronger visibility, higher engagement, and better-quality leads for your dealership.
AI Dealer
Turn data into decisions with AI Dealer—a purpose-built AI designed specifically for retail automotive. Trained on proprietary automotive datasets spanning inventory, campaign performance, CRM insights, shopper behavior, and ad spend, AI Dealer goes beyond surface-level analytics. Its AI logic mirrors how top dealership strategists think, delivering tailored recommendations by dealer size, OEM, and region.
By understanding your inventory, active campaigns, CRM opportunities, and shopper activity in real time, AI Dealer helps dealers act faster, market smarter, and sell more efficiently.
Leads Accelerator
Stop relying on generic pop-ups that annoy customers and get lost in the CRM. Leads Accelerator turns lead generation into a smart, context-driven experience, triggered by customer behavior, location, and segment filters for precise targeting.
Deployable across sales, service, and bilingual campaigns, Leads Accelerator consistently outperforms standard lead forms and “best price” offers to deliver higher-quality leads to the right customer at the right time.
Adnomics
Adnomics brings all campaign, media, and performance data into a single, centralized dashboard for clear, consistent analysis. With real-time, cross-channel visibility across search, social, display, and video, dealers can quickly spot trends and optimization opportunities as they happen. Dealer groups can roll up performance at the group level, then drill down to individual dealers, channels, or campaigns—so every decision is backed by the full picture.
SnapShare
Turn great customer moments into social proof. SnapShare turns real, positive customer moments into social-ready content—captured and approved in real time. With in-app media releases, consent orders, and seamless sharing, dealerships can confidently showcase authentic experiences across social channels.
OrangeID
Know your customers—and their vehicles—like never before. OrangeID ingests billions of identity signals every month to create a unified, household-level view across DMS, CRM, and web activity while cleaning out fraud and temporary IDs for maximum accuracy.**
From behavioral and intent signals to VIN-level vehicle data and real-time funnel tracking, OrangeID delivers actionable insights that power smarter targeting, precise campaigns, and measurable sales and service outcomes without relying on cookies.
* For same-day posting, offers need to be submitted by 3 p.m.
** Retail Ready does NOT include Web Support Services. Non-supported brands: MINI, JLR, Porsche. Genesis does not allow carousels but does allow specials. Hyundai carousels need to be below the fold.
** Can’t be extracted from platform due to privacy.